I believe everyone knows to solid a cautious eye on some on-line evaluations of eating places, lodges, and different journey websites that will appear overly enthusiastic or overly essential — which really could have been written by rivals or buddies of the homeowners of mentioned enterprise.

However generally folks crank out optimistic evaluations simply to receives a commission. Here’s a working example, which I acquired in my inbox this week, reprinted verbatim:


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Doable 5-Star Evaluations One Would possibly Count on to Get

After all, we right here at clarknorton.com would by no means really interact such a service, although the opportunity of touchdown favorable evaluations in “rip-off” or “rip-off guide” is certainly engaging.

However one can nonetheless dream of reaching 5-star heaven:

“clarknorton.com is the form of website I’ve yearned for all my life! — 5 stars!”

“Staying on the clarknorton.com lodge was a really distinctive expertise — and the restaurant was nice, too! — 5 stars!”

“If I had only one phrase to explain clarknorton.com it could be…completely superior and wonderful! — 5 stars!”

“Thanks, clarknorton.com — you made my day along with your sensible tackle ____ — 5 stars!”

“Ignore earlier overview, ought to learn ‘along with your sensible tackle child boomer journey!’ — 5 stars!”


“Why ought to I be restricted to solely 5 stars? — six stars!”

Readers, be at liberty to charge clarknorton.com — I promise to reprint all of the five-star evaluations!